The Future of AI Search Starts Now
AI-driven search is no longer a prediction, it’s here, and it’s growing fast. In 2025, we’ve seen a major shift in how both consumers and digital marketers use search tools. While platforms like Google and Bing still dominate, AI search engines are quickly carving out a significant role in the way people discover and interact with content online.
At Arragon Digital, we help businesses future-proof their digital presence by integrating AI insights into their marketing strategy, ensuring they’re not just visible on traditional search engines but also on AI-powered platforms like ChatGPT, Perplexity, and Gemini.
What’s Changing in Search?
More users are turning to AI tools to complement, not replace, traditional search engines. AI search delivers instant summaries and direct answers, often eliminating the need to click through to a website. This shift is reshaping how SEO works, and why GEO (Generative Engine Optimisation) is now essential.
GEO vs SEO: What’s the Difference?
This is one of the most common questions we get. Let’s break it down simply:
SEO (Search Engine Optimisation)
SEO focuses on boosting your visibility on traditional search engines like Google, Bing, and Yahoo.
Key SEO Focus Areas:
- High-quality, human-written content
- Strategic keyword usage
- Authoritative backlinks
- Fast-loading, mobile-friendly websites
- Technical SEO structure
- Accurate meta data and sitemaps
GEO (Generative Engine Optimisation)
GEO is about optimising your content for AI-based search engines and conversational interfaces.
Key GEO Focus Areas:
- Clear, trustworthy, and factual content that AI engines can reference
- Structured data that AI can easily interpret (great for LLMs)
- Thoughtful answers to user prompts and questions
- Strong domain authority and brand reputation
- Semantic clarity (writing for meaning, not just keywords)
GEO is not a replacement for SEO, it’s the evolution of it. And with AI search becoming more prominent, the time to adapt is now.
GEO matters now because although search share is currently around 7–8% in 2025, this is expected to rise to 14% by 2028 and will continue to grow. YoY growth is expected to be around 125% +. We expect Ai engines to start displaying sponsored ads as this is the next level for monetisation so watch this space.
Major AI Search Platforms in 2025
Here are the current leaders in the AI search space:
- ChatGPT (powered in part by Microsoft/Bing)
- Gemini (by Google)
- Perplexity
- SearchGPT
Each platform uses AI differently, but all of them reward credible, well-structured content and brand authority.
How Arragon Digital Helps You Rank in AI Search
We provide a full range of services to help you stay visible in both organic search and AI-generated results:
✅ Free SEO Audit - We’ll evaluate how well your site performs on search engines like Google and Bing (which powers 49% of ChatGPT results as of July 2025).
✅ AI Visibility Audit - For a small fee (£150–£300), we’ll assess your brand’s current presence across top AI platforms and offer tailored recommendations to improve your visibility.
✅ GEO-Optimised Content Strategy - We help you build content that answers real questions, earns trust, and ranks in AI summaries.
✅ Boost Brand Mentions - We support you in gaining mentions on high-authority websites and social platforms to increase trust and AI recognition.
✅ Local SEO + GEO Setup - We optimise your Google Business Profile, customer reviews (e.g. Trustpilot, Capterra), and location signals to help with both traditional and AI search.
✅ FAQ & Structured Data Optimisation - AI engines love FAQs, so we craft and structure them to make your site more answerable.
✅ Affiliate Marketing & Outreach - Drive organic brand mentions, backlinks, and user engagement through ethical outreach and affiliate partnerships.
Stay Ahead With Arragon Digital
Generative Engine Optimisation is still evolving, but one thing is clear: AI search is here to stay. At Arragon Digital, we stay ahead of the trends so you don’t have to.
Whether you’re a local business, an e-commerce brand, or a national organisation, we tailor our SEO + GEO services to your goals, industry, and region.